To launch The Body Shop’s vibrant Christmas range and reinforce their key messaging of bringing back play, Yakusan created an exclusive Coney Island themed event for 130 beauty media guests. The idea behind the launch was to invite guests to reclaim their right to play by taking them on a nostalgic journey revisiting childhood play and making time for fun.
Inclusive of a charitable element, this year The Body Shop teamed up with International Alert to raise money to support Syrian refugee children play through the PEACE PLAY PROJECT in a combined mission to build a more peaceful world where everyone can lead and live a happy and safe life.
The event styling featured key areas around advent, novelty and seasonal products which were the display elements for The Body Shop Christmas gift range. Yakusan developed interactive zones to reflect these elements including a dog kissing booth (with an adorable Dachshund puppy!), giant advent calendar, spin-to-win wheel, palm reader and personalised body butters. The Coney Island theming continued with freshly made fairy floss and popcorn on offer along with a range of delectable carnival style treats.
The event achieved great PR coverage and results including 1,256,663 print article circulation, 30,004,600 unique audience views online and 810,132 total social media reach.