In celebration of the 85th Anniversary of Jaeger-LeCoultre’s iconic Reverso Range, Yakusan created a prestigious dinner event for their key retail partners, customers, celebrities and target media. To showcase the timeless style of the Reverso and the strong ties to the Art Deco era we selected Rockpool Bar & Grill as the venue due to its complementary history, design and uncomplicated elegance.

Our guests dressed in a black tie and arrived in style through the sweeping main entrance. With the venue performing as a creative canvas, our styling touches were focused on illustrating the unique qualities of the Reverso through mirror reflections and playing on the reversal theme. A ceiling animation of the watch and its iconic design also highlighted the ‘Reverso’ moment, reflective of the Reverso’s own ability to reverse sides.

Katie Noonan provided the soundscape for the evening with her enchanting performance from the restaurant’s balcony. As expected of any Neil Perry restaurant, the food, wine and service was impeccable. After dinner, guests perused the Jaeger-LeCoultre Reverso watches on display and took the opportunity to experience the Reverso themselves by trying them on and immersing themselves in the craftsmanship and provenance of the brand.

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