Grey Goose looked to secure their first cultural partnership in Australia, which would align with their pursuit of the extraordinary and ‘Fly Beyond’. Having chosen film as a cultural pillar, the Melbourne International Film Festival was the perfect partner to bring the brand to life with its target audience as leaders and lovers of life.
From blue carpet arrivals to a launch night of 2,500, guests were engulfed in multi sensory, extraordinary brand experiences of sight, sound, touch and taste, reinforcing the brand’s position as the ‘Worlds Best Tasting Vodka’.
