To welcome Summer to Sydney, Yakusan created Grey Goose Boulangerie Bleue, a fully immersive luxury club inspired by the French Riviera, where guests relaxed and enjoyed extraordinary cocktails, the finest French inspired menu and world class entertainment.
Following on from global experiences across Europe and the USA, the Sydney iteration of Boulangerie Bleue came to life on the edge of Sydney Harbour in a private mansion overlooking Elizabeth Bay – perfectly encapsulating the style and ambience of the French Riviera. Over three days and nights, invited guests immersed themselves in the Grey Goose brand across seven extraordinary events and brand experiences.
After being teased with a secret location, guests were escorted through the Boulangerie Bleue exterior and then transported to the French Riviera through harbour views, lush tiered gardens spilling down to a rugged ocean pool and private wharf, surrounded by chic beachside furnishings. Guests were entertained by French DJ’s direct from Paris and introduced to the ethos of Grey Goose ‘Fly Beyond’ through extraordinary experiences.
Le Grand Fizz, Grey Goose’s signature summer serve, was the star of Boulangerie Bleue, with guests enjoying the refreshing cocktail throughout. The menu was Australian sourced but quintessentially French and perfectly paired with a selection of Grey Goose cocktails. Partner brands including Venroy, VOSS and Fever Tree were selected to add to the atmosphere. In traditional Grey Goose style there were plenty of surprise elements to ensure a truly extraordinary brand experience was created.