Dewar’s Whisky has a rich history of travel and storytelling, both perfect platforms to design and create a meaningful brand experience that would entertain, engage and educate consumers on the brand and product intrinsics of the range.
Having taken a traveling journey of exploration ourselves, Yakusan came across the cellar room of the Grace Darling Hotel in Collingwood, Melbourne. The cellar provided us with the perfect carcass to transform the space into a rich Whisky Emporium, using the set decoration as environmental storytelling of the brand’s heritage.
The layered consumer experience included private whisky master classes, signature cocktails and tastings, degustation matching, and of course an array of live bands that warmed the cockles almost as much as the whisky.
