The Great Exchange

The Exchange is Coca Cola Amatil’s Premium Spirits team that execute sales, training and build strong relationships with the trade in Australia. They tasked Yakusan with creating a thought-leading industry program and event for key customers and decision makers. This program needed to demonstrate The Exchange’s core values of giving back to the community and supporting long industry careers, whilst meaningfully integrating their brands and positioning The Exchange at the forefront of key customer consideration and decision-making in relation to pourage, ranging, sales and activation partnerships.

Yakusan ideated and executed the The Great Exchange – a touring series which showcases innovations, trends and opportunities in both local and international markets, and inspires, excites and rewards existing and new target customers.

Heath In Hospo was the first event in the series and put health & wellbeing in the spotlight, with the help of international guest speaker Tim Etherington Judge, alongside local talent and influencers as panellists. Touring NSW, VIC, SA, WA & QLD, and a live stream to the Northern Territory, the tour brought together the best minds in the business to discuss topic & trends that matter to the trade.

To support this great initiative Yakusan co-ordinated trade media features in Australian Bartender, Barfly and Social Media Management across Facebook and Instagram. The feedback was resoundingly positive throughout the trade.