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If we weren’t able to go to the home of Appleton Rum, then we would have to bring Jamaica to Sydney. And that is what we brought to life with the “Appleton Trail” which we executed in both Sydney and Melbourne. A series of weekends that turned up the heat of your average evening. Venues were selected for both aesthetic potential as well as target consumer alignment before being redesigned into lush, tropical, life size terrariums that injected people with the heart of Jamaica and the spirit of the brand.

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yakusan