As a brand partner of Mardi Gras, The Star briefed Yakusan to design a float that would encompass their philosophy as a business which celebrates the diversity of all of their staff and customers.
With a positioning line of ‘Shine Bright’ to reinforce this message, we designed a float of diamond structures, clad in mirror and edged with neon that would house the star of the ‘Shine Bright’ procession, Samantha Jade.
