Mini is an iconic and ever evolving brand. Mini engaged Yakusan to push their boundaries and explore new experiential frontiers for their team and customers.
Yakusan created an interactive and engaging experiential conference for their sales and marketing teams. Yakusan brought together The Studio and Kitchen by Mike and transformed the spaces into an incredible ‘Mini Garage’ experience. The events included 30 vehicles bringing to life the Mini story, large scale interactive digital projection.
Yakusan also produced a best practice consumer launch event for 400pax. The event pushed traditional client boundaries, reach and ROI.