Following the success of the 2017 Boulangerie Bleue Event, Grey Goose wanted to build momentum for 2018 and drive brand advocacy through strong content creation, a luxury VIP media event and competition led consumer activity.
GREY GOOSE FRENCH RIVIERA is the story of the Riviera, adapted to the Australian lifestyle with Grey Goose as the narrator. Yakusan produced a content piece with a luxury super yacht as the scenic setting for the content shoot with story boarding, creative direction and strategy managed end to end.
Throughout Summer, Grey Goose guided consumers on an exploration of the ‘Riviera lifestyle’ of relaxed vibes, bespoke cocktails, decadent food and moments of exhilaration onboard the extraordinary Grey Goose Super Yacht. This established Grey Goose as the luxury brand of choice over the summer season – through the Le Grand Fizz serve.
The 30 second content piece exceeded all view and reach KPI’s and garnered an unprecedented number of entries for the consumer event.
Throughout the summer campaign Grey Goose partnered with Sydney Helicopters offering passengers the chance to book a “Fly Beyond” package that included a flight in the Grey Goose wrapped helicopter and an exclusive Grey Goose gift pack. This partnership was such a success that it was extended for an extra month.