Australians know and love their coffee; so for the launch of Coke Plus Coffee the Coca-Cola Team approached Yakusan to help introduce the newest edition to the Coke portfolio in an interesting and credible way.
Working with UM and The Urban List we developed a campaign partnering with influential bar tenders and restaurants across Australia where they infused Coke Plus Coffee into both their food and drink offerings.
Our HORECA partners loved the challenge and produced some interesting creations… Coke Plus Coffee doughnuts by Butter, Coke Plus Coffee pizza sauce by Corbett & Claude, a Coke Plus Coffee Vermouth from Bar La Fayette and a Native Bush Cola Cocktail by Kurtis Bosely.
We then brought all our Coke Plus Coffee creations together for the ultimate celebration in Sydney – Blends and Beats. Over 200 Urban List readers purchased tickets to the rooftop pool party at Primus Hotel where they enjoyed all of the Coke Plus Coffee food and cocktail creations from the campaign along with DJ’s, inflatable flamingos, live coffee art and plenty of instagrammable moments.